Vogue Cigarettes

Vogue cigarettes and Henry Clarke's Photography

The Elegance of The '50s

Vogue cigarettes are design focused superslims made under British American Tobacco Company and sold in over 50 countries worldwide. What is the connection between these cigarettes and the American fashion photographer who lived and worked back in the flamboyant post-war era? His color or black and white representations of "L'élégance des Années Cinquante"-the elegance of the '50s-were taken for the American, French and British editions of Vogue for over two decades. Henry Clarke's works are exotic, mysterious, carefully built with a sense of graphic equilibrium and dramatic balance and a sophisticated artistic intention. Some of his famous photographs depict elegant haut-couture models, posed with cigarette. These photographs excel in atmosphere and equilibrium, being particularly narrative: the photographer portrayed gloved models, wearing exuberant, large hats, diamonds or pearls, often holding their cigarettes with great style. Were those Vogue cigarettes?

Modern Vogue Lifestyle

The production of Vogue cigarettes began in the early '30s. The USA modern brand of Vogue cigarettes reclaims, in terms of style and look, from Henry Clarke's photographic works. Thus, the lifestyle Vogue cigarettes promise and promote is virtually similar to the one depicted in the photographs. The concept is thus based on the idea of everlasting elegance and sophistication, beyond time and, most of all, beyond fashion. The magazines carried on Clarke's fashion approach. Remember the stunning smoking portrait of Milla Jovovich published in the Italian Vogue? Or the editorial featuring beautiful Mary-Kate Olsen portrayed by Debra Sherer in stylish smoking poses? Now, when you buy USA Vogue cigarettes, what aspect of this featured lifestyle can you experience? Or, at least, what is the marketing strategy behind these promises?

Vogue Cigarettes in Color

The presentation design packages of lilas, bleue, or menthe Vogue cigarettes all feature some silk-smoke association, a pretty subtle suggestion that is also captured in their logo. While the typesetting is somewhat fluid, the digital images featured on Vogue packs is usually a line in motion, often with a floral or aromatic touch.

Vogue Cigarettes in Black and White

Less is more. Premium editions of Vogue cigarettes are available in blanche and noire packs. These have been launched in 2007, as a twin edition, featuring a refined contrast.