More Cigarettes

More Cigarettes - A "Brown" Reality

Ever since its launch in the eight decade of the last century, More has experienced a boost in sales, especially in North America. The reason for such a boost is related to two key factors: the particular look of these cigarettes and their varieties sold on the market. Explaining each of these factors should shed some light on how a brand can become international by solely relying on its identity.

The Look

More cigarettes are completely brown (as opposed to most cigarettes out there that are white or colored), thus inducing the idea that you don't smoke regular cigarettes; you smoke cigars. Initially advertised as unisex, they have soon come into the attention of women, particularly due to their smooth, soft taste. Irrespective of packaging, these brown cigarettes have become a reference in themselves, pointing out to the quality of contemporary cigarettes as opposed to the more dangerous or hazardous cigars.

The Varieties

There are two basic varieties of More cigarettes: regular and menthol. However, the manufacturer (R. J. Reynolds Tobacco Company, then JTI) has also developed light varieties for those interested in a more discreet tar and taste. Even so, when it comes to More, these rather traditional distinctions are not extremely relevant; the length of the cigarette is.

More cigarettes have been very important in the 120s market. Smoking such a ling cigarette is a new experience, irrespective of your tastes and personal preferences. Moreover, 120s suggest once again that the brand's reference has nothing to do with contemporary 100s or even with regular cigarettes. Still, RJR and JTI have also sold More cigarettes of classic length, but they made sure to stick to the original brown color.

Canada saw a special edition of More cigarettes some time ago. Smokers in this country were able to buy three special editions sold under exotic names: Dark Rum, Whiskey, and Liqueur d'Orange. The fragrances are said to have been particularly tasty.